--- title: 3 Ways A Robust Online Parts Catalog Helps Your Bottom Line - Envalo, Inc. description: Companies that sell complex machinery can benefit from an online parts catalog by improving customer experience and customer retention. image: https://envalo.com/hubfs/Imported_Blog_Media/middle-market-services.jpg --- [Skip to main content](https://envalo.com/resources/blog/3-ways-to-connect-with-your-b2b-customers#main-content) [![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/Envalo.png?width=96&height=32&name=Envalo.png) ![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/Envalo.png?width=96&height=32&name=Envalo.png) ![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/Envalo.png?width=96&height=32&name=Envalo.png) ![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/Envalo.png?width=96&height=32&name=Envalo.png)](https://envalo.com) - [Show submenu for Solutions Solutions](https://envalo.com/solutions) - [Interactive Parts Solution (enIPS)](https://envalo.com/solutions/interactive-parts-schematics) - [Product Information Management (PIM)](https://envalo.com/solutions/product-information-management) - [Integrated Data Layer (IDL)](https://envalo.com/solutions/integrated-data-layer) - [Managed Services](https://envalo.com/solutions/managed-services) - [Industries](https://envalo.com/industries) - [How It Works](https://envalo.com/how-it-works) - [Pricing](https://envalo.com/pricing) - [Show submenu for Resources Resources](https://envalo.com/customers/enerco-integrated-customer-service-portal) - [Our Work](https://envalo.com/our-work) - [Our Insights](https://envalo.com/resources/blog) - [Case Studies](https://envalo.com/our-work) - [About](https://envalo.com/about) Open main navigation Close main navigation - Show submenu for Solutions Solutions - Solutions - [Solutions](https://envalo.com/solutions) - [Interactive Parts Solution (enIPS)](https://envalo.com/solutions/interactive-parts-schematics) - [Product Information Management (PIM)](https://envalo.com/solutions/product-information-management) - [Integrated Data Layer (IDL)](https://envalo.com/solutions/integrated-data-layer) - [Managed Services](https://envalo.com/solutions/managed-services) - [Industries](https://envalo.com/industries) - [How It Works](https://envalo.com/how-it-works) - [Pricing](https://envalo.com/pricing) - Show submenu for Resources Resources - Resources - [Resources](https://envalo.com/customers/enerco-integrated-customer-service-portal) - [Our Work](https://envalo.com/our-work) - [Our Insights](https://envalo.com/resources/blog) - [Case Studies](https://envalo.com/our-work) - [About](https://envalo.com/about) - [Pricing](https://envalo.com/pricing) [Request a Demo](https://envalo.com/request-a-demo) [Pricing](https://envalo.com/pricing) [Request a Demo](https://envalo.com/request-a-demo) # 3 Ways A Robust Online Parts Catalog Helps Your Bottom Line by [Michael Moores](https://envalo.com/resources/blog/author/michael-moores) ![3 Ways A Robust Online Parts Catalog Helps Your Bottom Line](https://envalo.com/hs-fs/hubfs/Imported_Blog_Media/middle-market-services.jpg?width=1200&height=820&name=middle-market-services.jpg) Industries that sell complex machinery have a daily challenge to keep those machines in working order, and it carries very real consequences. For example, nearly every factory loses at least 5% of its productive capacity from machine downtime, and many lose up to 20%. This makes a good aftermarket parts ordering solution vital, because the last thing you want is your customers associating loss of productivity to maintaining your products. Not only does downtime have a direct impact on revenue, but affects your customers response time, increased machine wear, and their ability to innovate. Having replacement parts, maintenance manuals & schedules, maintenance history, and part recall information readily available and easy to find for both scheduled and unscheduled maintenance is critical in keeping both the machines going and your customers satisfied. Here are 3 ways a robust online parts catalog can help: #### 1. Customer Service and Experience Today’s buyers are far more technically savvy than buyers of the past and they want to be able to independently find and order what they are looking for – even replacement parts on highly complicated machinery. Because the need for replacement parts is discovered while using the equipment, it’s vital that your solution is able to be used right at the time of need – even out in the field or on the shop floor. This requires a solution that is responsive and can work just as easily on tablets or mobile phones as it does on a desktop. By providing a robust online parts catalog that helps your customer quickly identify and order the correct replacement part, you will further build your reputation as a trusted partner. A well-organized, easy to navigate parts ordering solution will also help increase your efficiency as a company by reducing calls to your customer service center from frustrated customers who either didn’t order the correct part, or cannot find the correct part while trying to order. ![](https://envalo.com/hs-fs/hubfs/Imported_Blog_Media/en-quote-icon-Mar-02-2026-10-44-01-9435-AM.png?width=100&height=100&name=en-quote-icon-Mar-02-2026-10-44-01-9435-AM.png) A solid and robust online parts catalog will quickly associate manuals for assemblies and subassemblies, as well as provide information on replacement or alternative parts. #### 2. Customer Education Simply providing your customers with a list of parts at the time of purchase is not enough in today’s digital world. For starters, this parts list could be out of date by the time the machinery is installed. And even if it is current, it’s often lost by the customer and unavailable in their time of need. So yes, while it’s primarily important that your customer orders the correct part in the first place, you should also provide readily available access to manuals, how-to videos and instructional documentation to help troubleshoot and replace the parts. A solid and robust online parts catalog will quickly associate manuals for assemblies and subassemblies, as well as provide information on replacement or alternative parts. #### 3. Customer Retention This is pretty simple. If a customer comes to your site looking for something and is unable to find it, they will go elsewhere. Conversely, if you provide them with top-notch customer service and your company becomes their first thought when the need replacement parts, you can forge a lasting relationship. At the same time, it offers you a way to monetize the time between resale. And it doesn’t stop with the catalog. You can further this good relationship by sending messages to remind customers when routine maintenance is needed or that it is time to reorder replacement parts to keep their machines running with no unnecessary downtime. If your products require replacement parts and a robust online catalog could help your bottom line, [please share a few details](https://envalo.com/#contact-us) and we will be in touch. Tags: [eCommerce,](https://envalo.com/resources/blog/tag/ecommerce) [Interactive Parts Schematic App](https://envalo.com/resources/blog/tag/interactive-parts-schematic-app) **[Michael Moores](https://envalo.com/resources/blog/author/michael-moores)** May 11, 2020 Michael Moores is the Founder and CEO of Envalo, Inc., an eBusiness solutions company he started in 2012 to give small and mid-market manufacturers a way to compete on customer experience without enterprise-level budgets. Before Envalo, Michael held product and technology leadership roles at companies including Briteskies, PreEmptive Solutions, and Inspherion, bringing close to 20 years in B2B eCommerce and product development to the work he does today. Michael is a graduate of the Goldman Sachs 10,000 Small Businesses program at Cuyahoga Community College. He leads Envalo's work building Interactive Parts Schematics and the broader enVent Suite — tools that turn static parts catalogs into live, ERP-connected ordering experiences for dealers and field technicians. What drives him is a straightforward conviction: mid-market manufacturers shouldn't have to choose between modern systems and healthy margins. He's spent his career building the systems that let them have both. [Email me](mailto:michael.moores@envalo.com) [Follow me on LinkedIn](https://www.linkedin.com/in/jmichaelmoores/) Test ##### Categories - [Featured Post](https://envalo.com/resources/blog/tag/featured-post) - [eCommerce](https://envalo.com/resources/blog/tag/ecommerce) - [Interactive Parts Schematic App](https://envalo.com/resources/blog/tag/interactive-parts-schematic-app) - [Online Parts Catalog](https://envalo.com/resources/blog/tag/online-parts-catalog) - [Uncategorized](https://envalo.com/resources/blog/tag/uncategorized) ##### Recent Posts - [Why Field Technicians Are Still Losing Time to a PDF and What the Fix Actually Looks Like](https://envalo.com/resources/blog/field-technician-parts-identification-mobile) - [Your Equipment Is Being Serviced by Someone You've Never Met. Are You Helping Them?](https://envalo.com/resources/blog/oem-independent-service-center-parts-access) - [How Mid-Market Manufacturers Reduce Parts Returns — and the $115k–$175k Cost of Not Doing It](https://envalo.com/resources/blog/cost-of-wrong-parts-orders-manufacturing) - [Dealers Are Your Most Important Parts Customers — Are You Treating Them That Way?](https://envalo.com/resources/blog/dealer-parts-ordering-experience-oem) - [Introducing InteractiveSchematics: Streamline Your Parts Management](https://envalo.com/resources/blog/introducing-interactiveschematics) ## Related Articles [![Why Field Technicians Are Still Losing Time to a PDF and What the Fix Actually Looks Like](https://envalo.com/hs-fs/hubfs/sr-envalo/images/2218321987.jpg?width=500&height=500&name=2218321987.jpg) Why Field Technicians Are Still Losing Time to a PDF and What the Fix Actually Looks Like 37% of manufacturers still manage MRO documentation ...](https://envalo.com/resources/blog/field-technician-parts-identification-mobile) [![Your Equipment Is Being Serviced by Someone You've Never Met. Are You Helping Them?](https://envalo.com/hs-fs/hubfs/sr-envalo/images/2218321987.jpg?width=500&height=500&name=2218321987.jpg) Your Equipment Is Being Serviced by Someone You've Never Met. Are You Helping Them? Most OEM equipment is serviced by independent technicians ...](https://envalo.com/resources/blog/oem-independent-service-center-parts-access) [![Adding a Direct-to-Consumer Model Does Not Mean Leaving Your Dealers Behind](https://envalo.com/hs-fs/hubfs/Imported_Blog_Media/Dealer-Network.png?width=500&height=500&name=Dealer-Network.png) Adding a Direct-to-Consumer Model Does Not Mean Leaving Your Dealers Behind How to Engage Your End Users While Supporting Your Dealer ...](https://envalo.com/resources/blog/adding-a-direct-to-consumer-model-does-not-mean-leaving-your-dealers-behind) [![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/footer-logo.png?width=176&height=59&name=footer-logo.png)](https://envalo.com) A Dynamic Parts Platform for Manufacturers - - [Solutions](https://envalo.com/solutions) - [Industries](https://envalo.com/industries) - [Our Work](https://envalo.com/our-work) - - [Our Insights](https://envalo.com/resources/blog) - [Careers](https://envalo.com/careers) - [Contact](https://envalo.com/contact) ###### Connect with Us - [![Twitter](https://envalo.com/hs-fs/hubfs/sr-envalo/images/twitter.png?width=24&height=24&name=twitter.png) X-Twitter](https://twitter.com/Envalo_Inc) - [![Linkedin](https://envalo.com/hs-fs/hubfs/sr-envalo/images/linkedin.png?width=24&height=24&name=linkedin.png) Linkedin](https://www.linkedin.com/company/envalo/) - [![Facebook](https://envalo.com/hs-fs/hubfs/sr-envalo/images/facebook.png?width=24&height=24&name=facebook.png) Facebook](https://www.facebook.com/EnvaloInc) ©envalo. 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[Terms of Service](https://envalo.com/terms-of-service) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Moores", "url" : "https://envalo.com/resources/blog/author/michael-moores" }, "dateModified" : "2026-03-02T12:44:03.254Z", "datePublished" : "2020-05-11T05:00:00.000Z", "headline" : "3 Ways A Robust Online Parts Catalog Helps Your Bottom Line - Envalo, Inc.", "image" : [ "https://envalo.com/hubfs/Imported_Blog_Media/middle-market-services.jpg" ], "mainEntityOfPage" : { "@id" : "https://envalo.com/resources/blog/3-ways-to-connect-with-your-b2b-customers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://envalo.com/hubfs/Full%20Color%20Logo.jpg" } } } ``` ```json { "@context" : "https://schema.org", "@type" : "Person", "description" : "Michael Moores is the Founder and CEO of Envalo, Inc., an eBusiness solutions company he started in 2012 to give small and mid-market manufacturers a way to compete on customer experience without enterprise-level budgets. Before Envalo, Michael held product and technology leadership roles at companies including Briteskies, PreEmptive Solutions, and Inspherion, bringing close to 20 years in B2B eCommerce and product development to the work he does today. Michael is a graduate of the Goldman Sachs 10,000 Small Businesses program at Cuyahoga Community College. He leads Envalo's work building Interactive Parts Schematics and the broader enVent Suite — tools that turn static parts catalogs into live, ERP-connected ordering experiences for dealers and field technicians. What drives him is a straightforward conviction: mid-market manufacturers shouldn't have to choose between modern systems and healthy margins. He's spent his career building the systems that let them have both.", "email" : "michael.moores@envalo.com", "name" : "Michael Moores", "sameAs" : [ "https://www.linkedin.com/in/jmichaelmoores/" ], "url" : "https://envalo.com/resources/blog/author/michael-moores" } ```