--- title: A Strong B2B eCommerce Strategy In 2020 is More Important Than Ever - Envalo, Inc. description: With B2B eCommerce expected to reach $1.8 trillion by 2023, B2B digital business professionals must take strategic steps to leverage this opportunity. image: https://envalo.com/hubfs/Imported_Blog_Media/Service-2.jpg --- [Skip to main content](https://envalo.com/resources/blog/b2b-commerce-strategy-important#main-content) [![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/Envalo.png?width=96&height=32&name=Envalo.png) ![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/Envalo.png?width=96&height=32&name=Envalo.png) ![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/Envalo.png?width=96&height=32&name=Envalo.png) ![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/Envalo.png?width=96&height=32&name=Envalo.png)](https://envalo.com) - [Show submenu for Solutions Solutions](https://envalo.com/solutions) - [Interactive Parts Solution (enIPS)](https://envalo.com/solutions/interactive-parts-schematics) - [Product Information Management (PIM)](https://envalo.com/solutions/product-information-management) - [Integrated Data Layer (IDL)](https://envalo.com/solutions/integrated-data-layer) - [Managed Services](https://envalo.com/solutions/managed-services) - [Industries](https://envalo.com/industries) - [How It Works](https://envalo.com/how-it-works) - [Pricing](https://envalo.com/pricing) - [Show submenu for Resources Resources](https://envalo.com/customers/enerco-integrated-customer-service-portal) - [Our Work](https://envalo.com/our-work) - [Our Insights](https://envalo.com/resources/blog) - [Case Studies](https://envalo.com/our-work) - [About](https://envalo.com/about) Open main navigation Close main navigation - Show submenu for Solutions Solutions - Solutions - [Solutions](https://envalo.com/solutions) - [Interactive Parts Solution (enIPS)](https://envalo.com/solutions/interactive-parts-schematics) - [Product Information Management (PIM)](https://envalo.com/solutions/product-information-management) - [Integrated Data Layer (IDL)](https://envalo.com/solutions/integrated-data-layer) - [Managed Services](https://envalo.com/solutions/managed-services) - [Industries](https://envalo.com/industries) - [How It Works](https://envalo.com/how-it-works) - [Pricing](https://envalo.com/pricing) - Show submenu for Resources Resources - Resources - [Resources](https://envalo.com/customers/enerco-integrated-customer-service-portal) - [Our Work](https://envalo.com/our-work) - [Our Insights](https://envalo.com/resources/blog) - [Case Studies](https://envalo.com/our-work) - [About](https://envalo.com/about) - [Pricing](https://envalo.com/pricing) [Request a Demo](https://envalo.com/request-a-demo) [Pricing](https://envalo.com/pricing) [Request a Demo](https://envalo.com/request-a-demo) # A Strong B2B eCommerce Strategy In 2020 is More Important Than Ever by [Michael Moores](https://envalo.com/resources/blog/author/michael-moores) ![A Strong B2B eCommerce Strategy In 2020 is More Important Than Ever](https://envalo.com/hs-fs/hubfs/Imported_Blog_Media/Service-2.jpg?width=1200&height=820&name=Service-2.jpg) Forrester forecasts that U.S. B2B eCommerce will reach $1.8 trillion and account for 17% of all B2B sales in the U.S. by 2023. While this forecast was made in 2019, we think the COVID-19 crisis will only act as an accelerant. With this anticipated growth, here are three considerations for your B2B eCommerce Business: #### 1. Meet customers where they are Historically, fears of “sharing to much” about your companies products, services, or strategy often meant withholding or gating important information. But this doesn’t apply to today’s digitally savvy customer. Companies should position not only position their products and services adroitly in front of digitally-browsing customers, but they should **demonstrate their industry expertise**, product understanding, and deep knowledge in these areas to give customers qualitative information to make decisions. This helps cement the relationship with the potential customer or provides practical tools and information for dealer networks who help sell your products. #### 2. Strive for collaboration, automation and integration Successful ecommerce experiences that drive “stickiness” of your site requires seamless collaboration with customers, suppliers and partners. That means accessing, pulling, and packaging disparate data and product information for different business users, while protecting proprietary information. Today, integration with backend ERP, CRM, inventory and fulfillment systems is often optimized with manageable APIs. This is vital for ensuring real-time proper inventory maintenance, order fulfillment, and customer support. Successful companies ensure that relevant information is available to all appropriate users and customers for a seamless experience. What the customer sees on the front end of your site must be the same information your sales and customer service representatives are providing. When all systems are able to handle processes seamlessly in real-time, the prospect of order errors lessens and operational costs are decreased. ![en-quote-icon](https://envalo.com/hs-fs/hubfs/Imported_Blog_Media/en-quote-icon-Mar-02-2026-10-44-01-9435-AM.png?width=100&height=100&name=en-quote-icon-Mar-02-2026-10-44-01-9435-AM.png) Successful companies ensure that relevant information is available to all appropriate users and customers for a seamless experience. #### 3. Adopt a mobile-first mindset A key differentiator of a company’s success digitally is a mobile-first mindset. Customers, partners, and suppliers, are by definition, de-centralized. And they operate in a decentralized way — mobile computing leveraging ever-increasing capacities of tablets and smart phones, enables the same convenience afforded to consumers, to your business customers. Field techs, fulfillment teams, warehouse and shop floor personnel, for example, can leverage the same integrations and ecommerce interfaces “in the wild” as they do on their desktops in their offices. Great user experiences for your customers and suppliers helps to cement long term relationships. Tags: [eCommerce,](https://envalo.com/resources/blog/tag/ecommerce) [Featured Post](https://envalo.com/resources/blog/tag/featured-post) **[Michael Moores](https://envalo.com/resources/blog/author/michael-moores)** Apr 9, 2020 Michael Moores is the Founder and CEO of Envalo, Inc., an eBusiness solutions company he started in 2012 to give small and mid-market manufacturers a way to compete on customer experience without enterprise-level budgets. Before Envalo, Michael held product and technology leadership roles at companies including Briteskies, PreEmptive Solutions, and Inspherion, bringing close to 20 years in B2B eCommerce and product development to the work he does today. Michael is a graduate of the Goldman Sachs 10,000 Small Businesses program at Cuyahoga Community College. He leads Envalo's work building Interactive Parts Schematics and the broader enVent Suite — tools that turn static parts catalogs into live, ERP-connected ordering experiences for dealers and field technicians. What drives him is a straightforward conviction: mid-market manufacturers shouldn't have to choose between modern systems and healthy margins. He's spent his career building the systems that let them have both. [Email me](mailto:michael.moores@envalo.com) [Follow me on LinkedIn](https://www.linkedin.com/in/jmichaelmoores/) Test ##### Categories - [Featured Post](https://envalo.com/resources/blog/tag/featured-post) - [eCommerce](https://envalo.com/resources/blog/tag/ecommerce) - [Interactive Parts Schematic App](https://envalo.com/resources/blog/tag/interactive-parts-schematic-app) - [Online Parts Catalog](https://envalo.com/resources/blog/tag/online-parts-catalog) - [Uncategorized](https://envalo.com/resources/blog/tag/uncategorized) ##### Recent Posts - [Why Field Technicians Are Still Losing Time to a PDF and What the Fix Actually Looks Like](https://envalo.com/resources/blog/field-technician-parts-identification-mobile) - [Your Equipment Is Being Serviced by Someone You've Never Met. Are You Helping Them?](https://envalo.com/resources/blog/oem-independent-service-center-parts-access) - [How Mid-Market Manufacturers Reduce Parts Returns — and the $115k–$175k Cost of Not Doing It](https://envalo.com/resources/blog/cost-of-wrong-parts-orders-manufacturing) - [Dealers Are Your Most Important Parts Customers — Are You Treating Them That Way?](https://envalo.com/resources/blog/dealer-parts-ordering-experience-oem) - [Introducing InteractiveSchematics: Streamline Your Parts Management](https://envalo.com/resources/blog/introducing-interactiveschematics) ## Related Articles [![Why Field Technicians Are Still Losing Time to a PDF and What the Fix Actually Looks Like](https://envalo.com/hs-fs/hubfs/sr-envalo/images/2218321987.jpg?width=500&height=500&name=2218321987.jpg) Why Field Technicians Are Still Losing Time to a PDF and What the Fix Actually Looks Like 37% of manufacturers still manage MRO documentation ...](https://envalo.com/resources/blog/field-technician-parts-identification-mobile) [![Your Equipment Is Being Serviced by Someone You've Never Met. Are You Helping Them?](https://envalo.com/hs-fs/hubfs/sr-envalo/images/2218321987.jpg?width=500&height=500&name=2218321987.jpg) Your Equipment Is Being Serviced by Someone You've Never Met. Are You Helping Them? Most OEM equipment is serviced by independent technicians ...](https://envalo.com/resources/blog/oem-independent-service-center-parts-access) [![Adding a Direct-to-Consumer Model Does Not Mean Leaving Your Dealers Behind](https://envalo.com/hs-fs/hubfs/Imported_Blog_Media/Dealer-Network.png?width=500&height=500&name=Dealer-Network.png) Adding a Direct-to-Consumer Model Does Not Mean Leaving Your Dealers Behind How to Engage Your End Users While Supporting Your Dealer ...](https://envalo.com/resources/blog/adding-a-direct-to-consumer-model-does-not-mean-leaving-your-dealers-behind) [![Envalo](https://envalo.com/hs-fs/hubfs/sr-envalo/images/footer-logo.png?width=176&height=59&name=footer-logo.png)](https://envalo.com) A Dynamic Parts Platform for Manufacturers - - [Solutions](https://envalo.com/solutions) - [Industries](https://envalo.com/industries) - [Our Work](https://envalo.com/our-work) - - [Our Insights](https://envalo.com/resources/blog) - [Careers](https://envalo.com/careers) - [Contact](https://envalo.com/contact) ###### Connect with Us - [![Twitter](https://envalo.com/hs-fs/hubfs/sr-envalo/images/twitter.png?width=24&height=24&name=twitter.png) X-Twitter](https://twitter.com/Envalo_Inc) - [![Linkedin](https://envalo.com/hs-fs/hubfs/sr-envalo/images/linkedin.png?width=24&height=24&name=linkedin.png) Linkedin](https://www.linkedin.com/company/envalo/) - [![Facebook](https://envalo.com/hs-fs/hubfs/sr-envalo/images/facebook.png?width=24&height=24&name=facebook.png) Facebook](https://www.facebook.com/EnvaloInc) ©envalo. 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[Terms of Service](https://envalo.com/terms-of-service) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Moores", "url" : "https://envalo.com/resources/blog/author/michael-moores" }, "dateModified" : "2026-03-02T13:22:53.485Z", "datePublished" : "2020-04-09T07:15:00.000Z", "headline" : "A Strong B2B eCommerce Strategy In 2020 is More Important Than Ever - Envalo, Inc.", "image" : [ "https://envalo.com/hubfs/Imported_Blog_Media/Service-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://envalo.com/resources/blog/b2b-commerce-strategy-important", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://envalo.com/hubfs/Full%20Color%20Logo.jpg" } } } ``` ```json { "@context" : "https://schema.org", "@type" : "Person", "description" : "Michael Moores is the Founder and CEO of Envalo, Inc., an eBusiness solutions company he started in 2012 to give small and mid-market manufacturers a way to compete on customer experience without enterprise-level budgets. Before Envalo, Michael held product and technology leadership roles at companies including Briteskies, PreEmptive Solutions, and Inspherion, bringing close to 20 years in B2B eCommerce and product development to the work he does today. Michael is a graduate of the Goldman Sachs 10,000 Small Businesses program at Cuyahoga Community College. He leads Envalo's work building Interactive Parts Schematics and the broader enVent Suite — tools that turn static parts catalogs into live, ERP-connected ordering experiences for dealers and field technicians. What drives him is a straightforward conviction: mid-market manufacturers shouldn't have to choose between modern systems and healthy margins. He's spent his career building the systems that let them have both.", "email" : "michael.moores@envalo.com", "name" : "Michael Moores", "sameAs" : [ "https://www.linkedin.com/in/jmichaelmoores/" ], "url" : "https://envalo.com/resources/blog/author/michael-moores" } ```