Case Study

A Self-Serve eCommerce Platform Supports a Global Dealer Network

Do you need a robust eCommerce platform to support your dealer network? Learn how our solution seamlessly integrates with existing systems.

Client Background

As the world’s largest consumer sewing machine company, SVP Worldwide serves consumers across three premium brands — SINGER®, HUSQVARNA® VIKING®, and PFAFF®. Their products are regarded as the choice for serious sewists and novice crafters. With corporate headquarters in the US, they are supported by regional sales offices around the world to serve customers in more than 180 countries. 

Their product portfolio ranges from entry-level sewing machines all the way up to advanced, internet-connected, leading-edge household sewing machines, and all segments in-between. In addition to sewing machines, they also sell accessories, notions, garment care products and software.

Client Challenge

With a network of dealers across the globe, the company was in search of an improved self-serve eCommerce platform. The existing dealer portal lacked several much-needed features such as order history, product search and a robust check-out with multiple payment options. It was a cumbersome interface that lacked visibility into inventory levels and backorder status. The interface also made it difficult to effectively merchandise products and create promotional bundles that could increase revenue.

Our Solution

We partnered with the customer to develop a platform that integrates with their existing ERP system to seamlessly display their full catalog, product status, inventory amounts, dealer-specific pricing, order status and more. A key component of our work was the ability to leverage existing systems. As a global enterprise, there were numerous technologies in place. It was essential that our solution function as an extension of those systems without causing disruption. 

Our platform offers more robust promotional options to increase revenue. Dealers remain up-to-date with an announcements section and have the ability to view dealer-specific catalogs and pricing, utilize multiple shopping carts, review low stock and receive backorder support. They can also utilize multiple forms of payment including credit card, company credit account and third-party line of credit financing.

Business Impact

The new eCommerce platform has launched in North America, and the European phase included 12 additional websites. Feedback from the dealers has been overwhelmingly positive, with many impressed by the ease of ordering. 

During our beta trial, SVP Worldwide discovered that not only was the eCommerce platform suitable for their dealer network, but it also streamlined ordering for the retail side of the business. Their corporate-owned retail locations are leveraging the same features as the dealers, including product status, inventory amounts, order history and a robust checkout process.

Our partnership with SVP Worldwide continues as we support their B2B eCommerce platform and provide consulting solutions that build a superior online customer experience.

Interested in learning more about how an B2B eCommerce platform can help your company? Contact us to learn more.

We have thousands of dealers scattered across North America and throughout Europe.  The new B2B platform provided a unique opportunity to modernize & elevate overall user experience, coupled with a rich self-service centered feature set.  Envalo has been a fantastic partner throughout this engagement, providing strong thought leadership and quality execution.  I look forward to working with them further as we continue to modernize our B2B operations and drive higher levels of value creation for the organization.

Kevin Blanchard

Chief Information Officer, SVP Worldwide

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